Syracuse Commercial Photography

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Real Estate Packages

All-in-one real estate packages with bundled savings for sellers and agents, designed to attract attention and interest in the property by combining multiple services at a discounted rate.

Allure Package

LUX: $500    HDR: $400

Interior Photos

Exterior Photos

Matterport 3D Tour

Aerial Photos

Includes all services necessary to efficiently sell the property on the modern real-estate market.

Touring Package

LUX: $425   HDR: $350

Interior Photos

Exterior Photos

Matterport 3D Tour

Professional interior and exterior real-estate photography with a captivating 3D virtual-tour that allows prospective buyers to tour the home as if they were really there!

Altitude Package

LUX: $375   HDR: $275

Interior Photos

Exterior Photos

Aerial Photos

Professional interior and exterior real-estate photography with the added bonus of aerial (drone) photos. Great for larger properties or a home with beautiful surroundings.

 

All of our photography services include skillful editing, with dust/debris removal and blue-sky enhancement if necessary.

Package photo count varies by property, but is typically between 20 and 50 finished photos.

Examples of LUX vs. HDR can be found down this page.

Add-on Services

We offer popular add-on services to our packages to enhance the photography even further.
Before and After examples can be found near the bottom of this page.

Twilight Session

$200

Dependent on scheduling and weather, we can stay for 30 minutes before Sunset until 30 minutes after Sunset to capture the home with a beautiful Sunset, and show off any striking landscape lighting the property may have.

 

Virtual Dusk

$40 per photo

Although not as natural as a true Twilight Session, we can improvise a faux dusk effect on select exterior photos if a Twilight Session cannot happen due to weather, scheduling, or time restraints.

Note: Virtual dusk adds 1 to 2 days onto the delivery time.

 

Virtual Staging

$25 per photo

Listings with staged furniture sell 75% faster than empty homes. While not a complete replacement for real in-person staging, we can help alleviate the hassle.

Note: Virtual staging adds 1 to 2 days onto the delivery time.

 

Floor Plans

$100
(up to 3 floors)

We can create a complete and professional looking floor plan of the home.

All of our Matterport 3D tours include a “floor plan view” in the tours, however this is an actual floor plan with labels.

 

All-Day Session

$895

For the most high-end luxury homes or properties that are incredibly large, we can dedicate an entire day to photographing your home; this allows us to capture every aspect of the home in the best light possible as the Sun moves throughout the sky as the day progresses.

We still start in the morning to capture the home on the side that faces the rising Sun, progress through the interior of the home in the mid-day, and return to the property later before Sunset to capture the opposite side of the home, as well as take Sunset and Twilight photos.

 

Individual Services

Just need a single photography service? We've got you covered.

Interior + Exterior Photography

LUX: $275  HDR: $200

The most essential service – if you want to sell a home quickly, you need great photos!

Photo count varies based on home size and layout – typically 20-35 photos for smaller homes and 35+ for larger homes.

 

Aerial + Outdoor Photography

$200

The best views of the property are taken higher above the ground, and in recent years home buyers have come to expect aerial views on listings. This service may be aerial-only, ground-level exterior, or combined.
 

Includes a minimum of 15 aerial photos from all angles and heights. All aerial photography sessions are subject to weather and air traffic control restrictions.

 

Matterport 3D Tour

$100 per 1,000 sqft

($0.10 per sqft)

Example: 2,750 sqft home = $275.

Blow prospective buyers away with 3D Showcase – an immersive experience that gives buyers a sense of feeling the property before they’ve ever seen it in person. The buyer can tour the inside of the home as if they were really there, see floorplans, a 3D “dollhouse” model, and even take measurements of various features in the property!

LUX vs. HDR

What's the difference?

LUX real-estate photography is my proprietary shooting and editing method I have developed over the years to achieve the most beautiful and natural looking photos possible. I bring lighting with me to illuminate the rooms in a natural way, and spend a lot of time editing and blending the photos together to achieve the best results possible on the final photo.

HDR (High Dynamic Range) photography is the typical method most real-estate photographers use, and is a much quicker process.

Because my LUX process is much more involved, I need a lot more time in the home to take each photo, and the editing process afterwords is much more intense; because of these factors I can only aim for 48-72 hour turn-around time on photo delivery.

LUX

Accurate, vibrant, uniform colors

Realistic shadows & ambient lighting, true-to-life

Bright, sharp, clean, airy

White ceilings

Detailed window views

Better for homes with lots of windows / natural light

Better for homes with vibrant colors

Approx 45 mins on-site per 1,000 sqft

48-72 hour photo delivery

 

HDR

Inaccurate, non-uniform color casts in some areas

Potentially unwanted shadows & details

Slightly darker, lower contrast

Color reflectance on some ceilings

Less detailed window views

Works better in darker homes, but not better than LUX

Works better in homes with neutral colors, but not better than LUX

Approx 25 mins on-site per 1,000 sqft

24-48 hour photo delivery

 

Although the LUX method is superior and recommended for higher-end properties, both methods will produce professional looking photos that are better than quick cell phone photos - and all of my photos are taken with a wide angle lens on a tripod that is perfectly level, which makes them look even better.

See examples below, and decide which is best for you.

Editing Examples

Virtual Dusk

$40 per photo. Typically 1-2 are needed per home.

Virtual Staging

$25 per photo. We recommend virtual staging for the most important rooms. Typically 5-10 are needed per home.

Blue Sky

We understand how cloudy Upstate New York can be, so blue skies are added to ALL outdoor
photos if necessary, at no additional charge to you.

Additional Samples

Matterport 3D Tour

Aerial Photography

Interior Photography

FAQ & Policies

How long does it take to photograph a home?

The length of time depends on how large the home is and the layout of the home. Generally speaking, the following are average times:

  • LUX Photography: 45 mins per 1,000 sqft.
  • HDR Photography: 25 mins per 1,000 sqft.
  • Matterport Tour: 30 mins per 1,000 sqft.
  • Aerial Photography: 30 minutes total.

So for example if you have a 2,000 square foot home and order the LUX photography, the Matterport Tour, and the Aerial photography, we will be on-site for about 3 hours.

We also recommend the agent, homeowner, and pets vacate the premises during the interior portion of the photo session, or move to a floor we are not working on. The session will take much longer as we may need to tell individuals to move out of shots that they might not think they are standing in.

How many photos will I receive?

You will typically receive 20 to 35 for smaller homes, and 35+ for larger homes. If you add on Aerial Photography, it will also increase your photo count.

But did you know that less is more? According to studies, 2,000 square foot homes with 15 photos on the listing sell the fastest, and 4,000 square foot homes sell the quickest with 30 photos. A good rule of thumb is to divide your square footage by 150 to find your optimal photo count.

The typical home buyer browses listings at work, on lunch break, or in spare time on the weekend. They do not want to look at hundreds of photos in a listing. Always show only the BEST features that your home has to offer, and let them see the rest when they visit it in-person with the agent.

How long until I get the photos?

I edit and post-process every photo I take, and the post-processing time varies based on my work load for that week. LUX photography is 48-72 hours delivery time after the day of the session, and HDR is 24-48 hours. However, sometimes I am able to get the photos back to you quicker.

I recommend scheduling the shoot for at least 5 days prior to when you want to list the home, to also account for re-schedules due to weather.

What kind of editing do you do to the photos?

All of our photography services include addition of blue-sky if needed on exterior photos, minor dust/dirt removal from floors and walls on interior photos if possible (case-by-case basis), and removal of the photographer / equipment from aerial photos (sometimes unavoidable). Additionally, with the LUX photography service, we also edit:

  • Removal of color casts from white ceilings where brightly colored walls reflect their color onto the ceiling.
  • Additional brightening & darkening of rooms in individual spots to give them a more true-to-life appearance.
  • Selective removal of outside objects seen through the window views, such as people, vehicles driving by, neighbor’s trash cans, etc.
  • Removal of reflectance in some windows where it may be unavoidable to provide a better window view.
  • Removal of reflectance from television screens and monitors to give them a less distracting appearance.
  • Removal of color casts on walls and furniture produced by strongly colored interior lighting.
  • Making the lawn greener in spots where it may have temporary dead grass, removing yard waste such as fallen tree branches/sticks, removing some leaves, etc.
  • Darkening of the driveway to remove the natural reflectance from sunlight, and removal of a blue color cast which is a byproduct of aerial photography, to give it a more true-to-life appearance.
  • And more! Due to the extensive editing we do on LUX photos, the turn-around time for delivery is slower than our standard HDR service. We want to take our time, and make sure your photos look their best!

WE DO NOT edit out “structural” imperfections in the home or property. We will not replace permanent features of the home with other items that do not exist. We will not photoshop out holes in walls or anything that would cost the buyer money to repair. This is considered misrepresentation of the property and can land the sellers in hot water later on. The general rule of thumb is, if it’s something that can be cleaned or removed easily in real-life, we may also clean or remove it in post-processing. Everything is on a case-by-case basis, and we use our best judgement. Some specific requests by the agent or seller can be accommodated in the editing phase, but extra work beyond our typical scope may be subject to additional fees.

 
Does the weather matter? What about sunlight, overcast sky, or time of day?

When you contact me and give me the address of the home, I will research and decide on the best date and time to photograph that home that also fits into my schedule.

Generally speaking, cloudiness does not matter. I am able to place a very realistic blue sky in any outdoor photos. Indoor photos tend to come out better in the mid-day or early afternoon, but I can work with any time for the indoor photos and still get great results.

An early morning shoot will work best if the home faces East, and an afternoon shoot will work better if the home faces West. The exception to this rule is if your home is on a lake, and you would like Sunset photos. If you want the best lighting your home has to offer from every angle, consider purchasing an All-Day Session upgrade.

 
Do you travel, and are there any fees?

I will travel to photograph your home anywhere in the state of New York, Pennsylvania, or Vermont. Homes that are more than 45 minutes outside my studio location in the Syracuse area are subject to travel time @ $25 per hour for the first 2 hours, and $50 per hour thereafter. This includes to and from. So for example if your home is 2 hours away, you would be charged $25+25+50+50= $150 for travel.

May 2021 pricing guide. Prices are subject to change. Homes outside of the CNY / Syracuse area may be subject to additional travel time fees.

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