LUX vs. HDR
What's the difference?
LUX real-estate photography is my proprietary shooting and editing method I have developed over the years to achieve the most beautiful and natural looking photos possible. I bring lighting with me to illuminate the rooms in a natural way, and spend a lot of time editing and blending the photos together to achieve the best results possible on the final photo.
HDR (High Dynamic Range) photography is the typical method most real-estate photographers use, and is a much quicker process.
Because my LUX process is much more involved, I need a lot more time in the home to take each photo, and the editing process afterwords is much more intense; because of these factors I can only aim for 48-72 hour turn-around time on photo delivery.
LUX
Accurate, vibrant, uniform colors
Realistic shadows & ambient lighting, true-to-life
Bright, sharp, clean, airy
White ceilings
Detailed window views
Better for homes with lots of windows / natural light
Better for homes with vibrant colors
Approx 45 mins on-site per 1,000 sqft
48-72 hour photo delivery
HDR
Inaccurate, non-uniform color casts in some areas
Potentially unwanted shadows & details
Slightly darker, lower contrast
Color reflectance on some ceilings
Less detailed window views
Works better in darker homes, but not better than LUX
Works better in homes with neutral colors, but not better than LUX
Approx 25 mins on-site per 1,000 sqft
24-48 hour photo delivery
Although the LUX method is superior and recommended for higher-end properties or homes with lots of windows and beautiful views, both methods will produce professional looking photos that are better than quick cell phone photos - and all of my photos are taken with a wide angle lens on a tripod that is perfectly level, which makes them look even better.
See examples below, and decide which is best for you.
